TwentyThree lets you connect to all the major remarketing services, including Facebook, Google, Twitter and AdRoll. This makes it easy to building remarketing or retargeting audience on the platforms based on video viewing.
Specifically, remarketing lets you show ads to people who have played video in your TwentyThree player after they have left your player and your website or used your mobile app. This helps you reconnect with them by showing relevant ads across their different devices.
Connecting your remarketing services
Using the Connect feature in TwentyThree you can connect:
For each of these services you need to create a new audience or tag — and afterwards click the service icons in the TwentyThree backend and type in the relevant information.